Post by account_disabled on Mar 5, 2024 2:41:35 GMT -5
Whatsapp? Structuring efficient marketing strategies is a major challenge for any enterprise and the process of attracting leads and capturing information is fundamental . Because from there, companies can start communication and create relationships. These strategies are typically carried out through emails, forms and sponsored advertisements. Country Email List However, taking into account the strong presence of messaging applications, new possibilities for generating leads have emerged . And whatsapp is one of those media that has great potential for success. This planning, although with a high chance of public acceptance, must be done in an organized and structured way , creating a journey of attracting, capturing and managing leads. Because designing this process well is what generates good results. In this sense, here are some tips for generating leads through whatsapp, in the best possible way. Integrating whatsapp with a crm customer relationship management (crm) is an english term, which can be translated into portuguese as customer relationship management . This term is also used to define marketing automation software, which manages lead and customer data in an organized and automated way.
Among its numerous functions, some of them are: lead and customer data management; interaction information management; contact qualification; content management; generation of activity reports; sending email marketing ; business closure; task assignment; creation of contact lists; creation of forms to capture leads; metrics. In addition to these and other uses, it is possible to integrate this crm with whatsapp . In other words, your company captures leads via whatsapp and the information acquired is stored in the crm . This integration represents a major advance for marketing strategies. Because it combines an extremely efficient and popular tool for creating a relationship between brand and consumer — whatsapp — and another specialized in managing this relationship — like hubspot , for example, which provides this and other functions to build an efficient marketing and sales plan , content management and customer service.
Advertising on messaging channels as mentioned above, messaging channels like whatsapp are great places to advertise. With them, there are several opportunities such as: sending discount coupons; content sharing; promotions on special dates ; referral campaigns; announcement about new services and product launches. At this stage of dissemination, creativity cannot have limits. Because it's worth taking advantage of any and all ideas that can be implemented through a chat. Running click to chat campaigns click to chat is a feature that allows a user to start a conversation with a specific recipient, without having the number saved in their address book , through a link. It works as follows: a link is created, based on the destination number, which will redirect the user to a conversation within whatsapp. This shortens the way to get in touch, because all it takes is one click to start the chat. When creating this link, it is also possible to include an automatic message, with a previously programmed phrase — a call to action — which can serve to inform the lead of the purpose of that interaction and help the company, so that the agent knows where it came from.