|
Post by account_disabled on Jan 23, 2024 0:51:07 GMT -5
A way that crisis events became a tool for implementing this strategy. Customer care as a tool for interaction with the client What marketing tools are most effective in attracting customers today? What works specifically for pharma? After large-scale shelling in May 2023, we wanted to support our audience emotionally, so we decided to hold an action to lift the spirits of Kiev residents - on June 1, apples were distributed to customers in all Good Day pharmacies.
If at first it was a tool for emotional support, then Buy Bulk SMS Service later we found in it a new marketing tool as a manifestation of loyalty to the Good Day Pharmacy brand. The feedback was very positive. For several days, our clients posted photos in stories online and tagged us, left reviews on websites, and gave feedback to pharmacists. After this, the customer return rate increased. Interview Pharmacy Good day Read also : How did the largest IT project in Ukrainian retail restart during the war?
All about the resumption of work Zakaz.ua I think that soon there will be more such actions throughout Ukraine. We will delight and surprise our customers. This is not a typical marketing tool. Also, in the spring, we conducted a large interactive promotional campaign with the opportunity for the client to play the digital game “Piñata”, after breaking which the client immediately received 4 discounts on future purchases in the pharmacy chain. 400 thousand customers played the game. In this way, we were able to interactively increase the frequency of visits to our pharmacies.
|
|