Post by account_disabled on Dec 28, 2023 3:40:54 GMT -5
Is it worth running an SEO and Google Ads campaign at the same time? Instead of wondering which tactic will be better, it is worth combining the forces of positioning and PPC advertising. Not only will there be no cannibalization of advertising, but on the contrary - you will increase your chances of reaching the customer, build a rich database of knowledge about him and optimize your budget. See why it's worth combining SEO and PPC. What is the difference between PPC and SEO? SEO, i.e. positioning, involves building high positions of a website in Google through optimization. While the result is visibility in organic search results , it's not free. We allocate the budget to website optimization: technical, content, offsite optimization, analytics, as well as activities that are intended to increase the chances of obtaining sales from traffic. A PPC campaign , or in this specific case - a Google Ads campaign on the search network, is advertising in Google search results.
In the case of SEO, we talked about appearing in organic WhatsApp Number List results, while ads are paid search results. Ads always appear at the top and bottom of the Google search results page , so they are the first thing a Google user sees. We pay here for clicks on the ad and, if we cooperate with an agency, for managing the campaign. Already after these short descriptions, we can notice the differences and similarities in both campaigns - SEO and PPC . There are many more of them, we have collected the most important ones below: SEO PPC Monthly payment for website optimization. Payment for clicks on advertising and campaign management. Company promotion on Google Company promotion on Google Visibility takes months to develop. Immediate visibility in Google, provided the campaign is configured correctly. Visibility for many phrases, without the consequences of higher costs. The choice of phrases is limited by budget - there are cheap and expensive phrases.
It requires comprehensive website optimization. Optimization covers selected pages of the website related to the campaign. Suitable for achieving long-term goals. It will not work for short-term promotions. It is suitable for achieving both long-term goals and for communicating periodic promotions. The resulting visibility persists for some time after the campaign ends. The visibility earned is valid only for the duration of the campaign. Accurate analysis of effectiveness in tools is possible. Accurate analysis of effectiveness in tools is possible. Are the effects of PPC and SEO dependent on each other? Now that we know that there are many differences between positioning and Google Ads, the question arises whether PPC campaigns have a positive impact on the positioning effects and vice versa. Directly - no. High ad positions will not mean that I will have better positioning results, and a well-positioned website does not guarantee great Google Ads results. However, it can be said indirectly that actually running an SEO campaign brings certain benefits in running a Google Ads campaign and vice versa , so it is worth combining them. What are the benefits? Why is it worth combining PPC and SEO?
In the case of SEO, we talked about appearing in organic WhatsApp Number List results, while ads are paid search results. Ads always appear at the top and bottom of the Google search results page , so they are the first thing a Google user sees. We pay here for clicks on the ad and, if we cooperate with an agency, for managing the campaign. Already after these short descriptions, we can notice the differences and similarities in both campaigns - SEO and PPC . There are many more of them, we have collected the most important ones below: SEO PPC Monthly payment for website optimization. Payment for clicks on advertising and campaign management. Company promotion on Google Company promotion on Google Visibility takes months to develop. Immediate visibility in Google, provided the campaign is configured correctly. Visibility for many phrases, without the consequences of higher costs. The choice of phrases is limited by budget - there are cheap and expensive phrases.
It requires comprehensive website optimization. Optimization covers selected pages of the website related to the campaign. Suitable for achieving long-term goals. It will not work for short-term promotions. It is suitable for achieving both long-term goals and for communicating periodic promotions. The resulting visibility persists for some time after the campaign ends. The visibility earned is valid only for the duration of the campaign. Accurate analysis of effectiveness in tools is possible. Accurate analysis of effectiveness in tools is possible. Are the effects of PPC and SEO dependent on each other? Now that we know that there are many differences between positioning and Google Ads, the question arises whether PPC campaigns have a positive impact on the positioning effects and vice versa. Directly - no. High ad positions will not mean that I will have better positioning results, and a well-positioned website does not guarantee great Google Ads results. However, it can be said indirectly that actually running an SEO campaign brings certain benefits in running a Google Ads campaign and vice versa , so it is worth combining them. What are the benefits? Why is it worth combining PPC and SEO?